When you upload an image or logo for us to embroider on your apparel, we convert it to an embroidery-machine-friendly file so we can stitch it out on our machine. (This conversion process is also called digitizing, if you want to get more technical and learn some embroidery terminology.)
For the best possible results, we digitize your custom logo or artwork by hand. The talented embroidery artists on our design team use the most up-to-date digitizing software to develop a stitch file that will result in the crispest, best-looking embroidery. Even when you run artwork through the software’s auto-digitizing function, you still won’t achieve the same level of quality that our artists do. You need human intervention and a trained eye to create the highest-quality stitch files.
You may or may not know that many decorating companies fold digitizing into the total cost of your job to make it appear “free.” (Trust us, it’s not.) We charge you a one-time setup fee of $35 for this conversion service. Once you’ve paid us to digitize your logo, you’ll never need to pay that fee again for that particular artwork.
We convert your artwork file into a specialized stitch file in a Tajima DST format, which will work at any embroidery shop you might use in the future. While we hope you’ll never decide to leave us for another decorating provider, you can download your digitized logo from us at any time and take it with you.
If you still have questions (or are nerding out over digitizing like we do), this blog article, “Embroidery Setup Charges Explained,” is a good read to fill in some information gaps.