How does your one-time setup fee actually work?

When you upload an image or logo for us to embroider on your apparel, we convert it to an embroidery-machine-friendly file so we can stitch it out to perfection. (This conversion process is also called digitizing, if you want to get more technical and learn some embroidery terminology.) 

For the best possible results, we digitize your custom logo or artwork by hand. The talented embroidery artists on our design team use the most up-to-date digitizing software to develop a stitch file that will result in the crispest, best-looking embroidery. Even when you run artwork through the software’s auto-digitizing function, you still won’t achieve the same level of quality that our artists do. You need human intervention and a trained eye to create the highest-quality stitch files.

We charge you a one-time setup fee of $35 for this top-level conversion service. We convert your artwork file into a stitch file in a Tajima DST format, which will work at any embroidery shop you might use in the future. That means you’ll never be charged a setup fee for this particular artwork in those specs again.